Designing the future of music
technological innovation makes the worlds de facto standard.
From the early electronic instruments to todays astonishing
developments, Roland musical instruments have never stopped
pushing the envelope of just what is possible. Even a cursory
look makes that evident. Advances that include non-realtime
performance capability using pre-programmed data in addition
to realtime performance with a keyboard and other instruments
are just the start. We are actually at a level that can realize
the maximum potential in the most significant factors such
as tonality, expressiveness and user friendliness of electronic
instruments. Key to achieving such progress has been our unwavering
commitment and company-wide enthusiasm for research and development,
backed by a production system whose efficiency has been honed
to a very sharp cutting edge. A prime example can be found
in the desktop music and computer industries where the Roland
GS format is the benchmark open standard for versatile applications.
Other examples are Roland in-house designing of leading-edge
DSP (Digital Signal Processor) chips for use in digital musical
instruments, as well as innovative products such as the GS
Quality without compromise.
At the Miyakoda testing laboratory, rigorous
testing procedures assure Roland product quality and reliability.
Bearing witness to our stringent quality control system, Roland
Group factories have consistently been ISO 9002 certified.
Roland Taiwan Electronic Music Corp. led the way in 1995,
followed by the Hosoe factory and the Miyakoda factory in
1996. BOSS Corporation was qualified for ISO 9001 in 1998,
followed by Roland DG Corp. and Roland ED Corp. in 1999. In
January of 1999, the Hosoe factory added an ISO 14001 certification
to its conservation efforts, once again proving Rolands
international commitment to environmental issues.
The Producer System sparking
originality for personnel.
The originality and innovation that supports
every Roland product derives from a flexible grouping of development
and production teams united in dedication to our customers.
Organized around a group leader or Producer, each development
team plans and develops new products. These teams can be considered
independent entities with full access to Roland corporate
resources. Once planning for a new product is finalized, a
production team best suited for that particular product is
composed from teams in our production bases worldwide. This
is how Roland manages to consistently create hit products
rapidly with the most competitive costs.
Creating tomorrow's technology.
Our research laboratory in Hamamatsu performs
basic research into technologies that will figure most prominently
in the future. Important projects are handled by a dedicated
R&D group formed by talented personnel from various development
teams that are disbanded after a new technology has been developed.
Each group member returns to his or her original development
team which then applies the new technology to create new products.
The new developments also make extensive use of Roland's high-tech
sound laboratories and concert halls. The Hosoe factory includes
an extensive sound testing concert hall and lab equipped with
adjustable wall louvers whose angles can be manipulated to
allow hall reverberation to accurately simulate acoustic conditions
of various environments. The sound reference hall, part of
the Hamamatsu lab facilities which were extensively overhauled
in June 2001, employs proprietary RSS technology to accurately
recreate various reverberation characteristics. And Lake Hamana
Studio, part of the Hamamatsu laboratory complex, makes a
major contribution to the development of innovative products
that keep Roland in a class of its own.
301 Project spurs
The 301 Project is a special
campaign in progress. Its goals are to develop the No. 1 product
in each category with a 30% increase in value compared to
previous models. This project has been quite a success, introducing
revolutionary products that have been highly acclaimed by
professionals. The XP-80 Music Workstation, VG-8 V-Guitar
System, VS-1680 V-Studio Digital Studio Workstation, and V-Drums
lead the list of such products. In 1997, a new factory in
Miyakoda came online to reinforce manufacturing capacity for
large-size keyboards including luxurious cabinetry. This factory
makes use of a unique cell production system in
which a single worker completely assembles each product from
start to finish. This method of production has of course been
associated with the efficient production of high-quality products,
and it also can realize small-lot production of various product
types, allowing us to accommodate diversified customer needs
in a faster, more flexible manner.
production satisfies specific market needs.
The Roland Group currently has four plants
outside Japan and these make extensive use of the latest electronics
and processing technology in production. The success achieved
in satisfying independent market requirements is directly
attributable to Rolands concept of localized production.
This handles everything from materials procurement to final
manufacturing, all on a local basis.
MIDI: A universally
recognized standard for information exchange between electronic
musical instruments regardless of model or make.
GS Format: Roland
specification set for standardizing the performance of sound
generating devices. It fully complies with and enhances the
General MIDI system.